There are several reasons to migrate to Google Analytics 4.
Enhanced data privacy
Google Analytics 4 offers more privacy controls, such as the ability to anonymize IP addresses and the ability to opt out of data collection.
More robust data collection
Google Analytics 4 uses machine learning algorithms to automatically categorize and label data, making it easier to analyze and understand.
Enhanced measurement capabilities
Google Analytics 4 offers more advanced measurement capabilities, including the ability to track events across devices and the ability to track offline conversions.
Improved user experience
Google Analytics 4 has a more user-friendly interface, making it easier for users to navigate and find the information they need.
Future-proofing your analytics
Google Analytics 4 is the future of Google’s analytics platform, so it’s important to migrate now to ensure you are using the most up-to-date and advanced analytics tool.
Migrating from Google Analytics 3 to Google Analytics 4
GA3, also known as Universal Analytics, –> GA4, or Google Analytics for Firebase, involves the following steps:
- Set up a Google Analytics 4 property in your Google Analytics account.
- Install the Google Analytics 4 tracking code on your website or app.
- Set up any desired events to track in your GA4 property.
- (Optional) Set up conversion tracking in your GA4 property.
- (Optional) Use the measurement protocol or a server-side integration to send data from non-web or non-mobile apps to your GA4 property.
- (Optional) Use the data import feature to bring data from other sources, such as CRM systems or offline event data.
It’s important to note that GA4 has a different data model and features than Universal Analytics, so you may need to adjust your tracking and analysis approaches after the migration.
Need help? Contact us and we’ll get you migrated this week!